Global experience of applying marketing strategies

Globalization and Global Marketing Strategies of Born Globals in SMOPECs

This research is examining the Born Global companies, which are facing tremendous entrepreneurial and managerial challenges related to instant or rapid globalisation. A major research problem addressed is whether the strategies and processes of Born Globals differ essentially from that of other firms in respect to globalisation and global marketing. Based on a literature analysis we are first e...

Internet Marketing Strategies

The use of the Internet has increased in recent years remarkably. Companies employ the World Wide Web (WWW) to gather, disseminate and interchange information with actual and potential customers, and then Internet Technology seems to be served and applied as a strategic tool and affects strategies and practices of a firm such as Porter's competitive strategies. Many research findings confirm an...

The impact of marketing strategies on marketing performance of textile and building industries under economic depression

The today's business environment is so dynamic and complex and this conditions became made even more complicated when economic depression has shaded the economy and the production and service sectors are in the grip of the depression. In the situation the firms are under the depression, to adopt marketing strategies that can help them improve their performance by focusing on optimization opport...

Defensive Marketing Strategies

This paper analyzes how a firm should adjust its marketing expenditures and its price to defend its position in an existing market from attack by a competitive new product. Our focus is to provide usable managerial recommendations on the strategy of response. In particular we show that if products can be represented by their position in a multiattribute space, consumers are heterogeneous and ma...

Global Diffusion of Relationship Marketing